Preventative Self- Care
The pandemic has challenged our notion of control, monopolising our healthcare resources and driving us to reappraise our personal lifestyle choices. With staying well a top priority we urgently seek ways to regain control of our health and offer our immune system some vital backup.
As we reject the extreme, unachievable and vain ideals offered up to us by the fitness and diet industry in previous decades, we welcome in a new wave of brands and influencers - those focused on slow, nurturing lifestyle approaches which will help us to develop our biological potential and bolster our immune systems.
Preventative healthcare philosophies have steadily been gaining traction in the last ten years (turmeric latte anyone?) and 2020 presented us with an irrefutable case for adopting a more proactive approach to our physical and mental wellbeing.
One of the fastest growing areas of the preventative healthcare market are Adaptogens. Popular in eastern medicine, adaptogens are all natural supplements known for helping the adapt to physical, chemical or biological stressors.
Embrace the trend at home:
Embrace the trend beyond lockdown:
While we focus on the rituals and tools we can practice within the comfort of our own homes, the wellness industry prepares to welcome us back into the world with a new range of preventative lifestyle experiences.
Interested in how this emerging mindset towards wellbeing might be relevant to you or your business?